The Origin Story

Law School vs.The Burning House

I started eating chia seeds every day.

Not because I was trying to build a company. Because the fiber from whole chia seeds made me feel completely different than the "high-fiber" snacks and supplements I'd been eating. Something about whole chia just worked better in my body.

So I started researching. And that's when I found out what "added fiber" actually is.

Read the full story

Both fiber types matter. Other brands cut corners.

The raw ingredients that started everything.
Part I

The Discovery

Every "high-fiber" snack and supplement I'd been eating used something called isolated fiber—chicory root extract, inulin, soluble corn fiber. They rip one type of fiber out of a plant, concentrate it into a powder, and jam it into a product. That's why whole chia felt different. Your body needs BOTH soluble and insoluble fiber. They work together. Soluble fiber feeds your gut bacteria. Insoluble fiber sweeps your digestive tract. Whole chia seeds give you both. Isolated fiber gives you one. The fiber industry is selling people half the equation and charging premium prices for it.
Insight
I realized that modern supplements were either pure chemical or pure sugar. There was no middle ground.
Part II

The Problem With "Healthy"

The Sugar Trap

Most 'health' bars contain as much sugar as a donut, disguised under names like brown rice syrup or agave. They spike your insulin and leave you crashed by noon.

Find refined sugarLow energy
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The Fiber Deficit

90% of Americans don't meet their daily fiber needs. This is the silent killer of gut health.

The Gut Gap

Inflammation starts in the gut. Without proper probiotics, the fire continues to burn.

"I chose to leave law to build the solution I couldn't find."
Part III

The Choice

"Do I stay on the path of least resistance, or do I build the house I want to live in?" The choice was clear. Chia Shaze was born from a refusal to accept the status quo of 'functional' food.

The Low Path

Stability, prestige, but a lifetime of managing symptoms instead of fixing the root cause.

or
The Shark Path

Risk, creation, and the opportunity to help millions reclaim their metabolic health through science.

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CURRENT FOCUS

What I'm Building

A bar that solves the chia problem without compromising on the fiber:

  • Whole chia seeds (not chia extract)
  • Dates (the variety in season)
  • 5g complete fiber—both soluble and insoluble, working together
  • No fiber isolates. No extracts. No bullshit.

Convenient. Whole-food. The fiber bar I wished existed when I was eating chia seeds every morning.

Launching Memorial Day 2026. First SKU: Blueberry Lemon.

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